Nexus

Math as Art

Director of DesignBrandingIllustrationFront-end Engineering

In 2024 I joined Nexus, which was at the time a Series B startup in San Francisco that promised to bring truth to the Internet through building a decentralized data verification network powered by their zkvm technology (zero knowledge virtual machine). Starting from scratch brand-wise and then several company pivots later, the current brand is focused on Nexus' shift to crypto offerings.

Throughout the brand journey, the underlying deep math and high technology nature of the company was the key to choosing a "math as art" approach to brand visual definition. Using platonic solids, light and shadow, and a core design philosophy tied to simplicity meets juxtaposition, we were able to produce an elegant brand within a visually-chaotic insustry.