Hi, I'm Sean Martell. I'm a design lead with 25+ years experience helping organizations build memorable brands enjoyed by hundreds of millions of users.

I've bridged cross-functional teams to create whimsical product experiences, all while ensuring empathy-driven process and goals. With a skillset that spans product design, code development, and brand marketing, I'm always up for a good design challenge and seek out collaboration and inspiration across all levels of an organization.

An illustrator + coder at heart, the focus of my career has been crafting comprehensive identity systems and shaping user experiences to build brand love through emotional connection. I've taken that design passion and shared it with others through livestreaming my work to share my methods so they can create and share their brand stories.

Currently living in Nova Scotia, Canada to take in the salt air, I do my best to absorb as much of my surroundings as I can for inspiration and recharge.

Some of what you can expect from me

Brand Design

Defining the identity of products through visual storytelling, storyboarding, illustration, and motion design.

Building comprehensive brand guidelines document defining all support materials that speak to the complete brand matrix.

Evolving brands through an iterative design process and extensive user research every step of the way.

Working in partnership with global agencies to bring brands to life through collaborative projects grounded in company vision and mission.

Design Leadership

Building complex design systems to standardize asset management and ensure org-wide visual consistency.

Building cross-functional partnerships between Product and Marketing to ensure a cohesive user journey.

Championing brands through emotion-driven internal communication projects to build brand pride and employee retention.

Product Design & Development

Full front-end design engineering on various product experiments and releases, utilizing GitHub, React, CSS, JS skills.

Designing thorough component systems and their code counterparts to ensure design-to-development accuracy.

Designing mobile-first products and Progressive Web App experiences from initial sketches to launch-ready development across multiple platforms.

Skill Share & Education

Being Brand Ambassador for organizations and building assets and campaigns with global reach.

Livestreaming day-to-day design process for new designers and the curious to offer guidance on how to produce their own community artwork with the brands they love.